MEDIA / THE GUIDE / GOOD WOOL

A GUIDE TO

GOOD
WOOL

Wool works hard.
It breathes. It recovers.
It holds its shape.

From the high plains to the city streets, wool is one of the few things that gets better as it lives with you.


LOOK FOR:

  • Natural stretch
  • Good hand
  • Tight weave
  • Honest weight
  • A story behind it
NOT ALL WOOL IS CREATED EQUAL.
NEITHER ARE YOU.
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A sheep with a thick cream fleece standing in a grassy pastureNavy and brown woven wool fabric
IT’S NOT A TREND.
IT’S A FOUNDATION.
BUILD WISELY.